We win by making people love octopuses.

Octopedarian is a movement of people who eat whatever they want, just not octopus. We're not vegetarian, vegan or anti-meat. Our position is intentionally narrow. Octopuses are extraordinarily intelligent animals, and once people understand what they're capable of, many decide they'd rather not eat them.

We never shame anyone for having eaten octopus. Plenty of us did. Changing your mind after learning something new is worth celebrating. That's what being a Born-Again Octopedarian is all about.

What we believe

• Science creates credibility, so every claim we make links to its source.
• Beautiful photography creates awe.
• Bucky creates affection.
• Membership creates identity, and sharing creates growth.
• Restaurants create tangible impact, and we treat them as future partners, never targets.

Meet Bucky

Bucky is our mascot, a small pink octopus with a tiny embroidered smile and a lot of opinions about puzzle boxes. You'll find Bucky offering fact checks, encouragement and the occasional pun.